Top 6 Alternatives to Rently
Rently actually pioneered self showings, all the way back in 2011.
Along the way they raised venture capital funding from private equity groups like McCarthy Capital and have branched into "smart lock" products.
Recently their product has focused on private equity-backed SFH companies like Progress Residential and FirstKey Homes.
In this article we'll review the top 6 alternatives to Rently and which one is right for your team's leasing.
Breaking Down the List
All of these solutions focus on leasing automation and infrastructure. By the end of this article you'll have a strong understanding of the cutting-edge alternatives to Rently
For each company, we will go deep on:
who they serve
product offering
unique features & differentiation
key customer concerns
example customer
integrations
Plus: scroll to the bottom for a side-by-side comparison chart of all the options
RentEngine
Website
Who They Serve
Scattered-site property managers with 500-10,000 units, including multifamily
Product Offering
All-in-one leasing platform with built-in Smart CRM and integrated calling/texting. Don't lose another lead with Active Lead Nurturing at every step. And access Leasing Intelligence, end-to-end owner reporting, and full marketing syndication with Listing Watch.
Unique Differentiation
44% higher conversion rates (from lead to applicant)
Simplify leasing operation with all your tools, workflows and data in one place
Single source-of-truth for all leasing data with Open API and advanced reporting
On-demand human operations for lead response, remote-guided showings and prospect support
Full-service onboarding so your team can get started ASAP
Key Customer Concerns
New entrant to the space, has not raised venture capital
Has fewer custom settings than other alternatives
Example Customer
Threshold Management (Miami, FL)
Integrations
PMS: AppFolio, Buildium, RentVine
Lockboxes: SentriLock, Codebox
Multi-family marketing: Zillow, Apartments.com, Rent.com
Tenant Turner
Editor's Note: Tenant Turner was recently sold to the same private equity firm as ShowMojo and their future focus is unclear at this time
Website
Who They Serve
Property managers with 50-2,000 units
Product Offering
Suite of marketing, scheduling and showing tools plus lockbox management and basic reporting. Optional live answer service
Unique differentiation
Easy-to-use scheduling software
Key Customer Concerns
Limited features beyond core marketing and scheduling
Integrated text messaging is limited
Example Customer
Revolution Rental Management (Atlanta)
Integrations
PMS: AppFolio, Buildium, RentVine
Lockboxes: VaultLocks, Codebox, IglooBox
Multi-family marketing: N/A
ShowMojo
Editor's Note: ShowMojo was recently sold to the same private equity company as TenantTurner and their future focus is unclear at this time
Website
Who They Serve
Property managers with 500-10,000 units, including multifamily
Product Offering
Suite of leasing automation tools including marketing syndication, showing scheduling, lockbox management and basic reporting. Optional live answer service
Unique Differentiation
Scheduling software to automate the full self-showing process
Key Customer Concerns
User Interface is complicated and hard to use
Concerns over security with pre-screening for self-showings
Example Customer
Logical Property Management (Detroit)
Integrations
PMS: AppFolio, Buildium, RentVine
Lockboxes: VaultLocks, Codebox, MojoBox (sold by ShowMojo)
Multi-family marketing: Zillow, Apartments.com
ShowDigs
Website
Who They Serve
Small and medium managers with 50-2,000 units
Product Offering
Suite of marketing and showing automation tools, plus network of on-demand field agents for showings, condition reports and marketing photos
Unique differentiation
National network of licensed real estate agents for in-person showings and operations
Key Customer Concerns
Prices are starting to creep up for on-demand agent showings
Example Customer
Next Brick PM (Bellevue, WA)
Integrations
PMS: AppFolio, RentVine
Lockboxes: Codebox, SentriLock
Multi-family marketing: N/A
LetHub
Website
Who They Serve
Small and medium managers with 50-2,000 units
Product Offering
AI-powered leasing automation with scheduling, self-showings and lead management
Unique differentiation
Focused on their AI chatbot "River" that interacts with prospects on the listing page
Ability to build custom automations
OpenAPI
Key Customer Concerns
The AI struggles to answer many questions and leaves the prospect hanging
Example Customer
Innovative Realty (Orlando)
Integrations
PMS: AppFolio, Buildium
Lockboxes: Codebox
Multi-family marketing: N/A
EliseAI
Website
Who They Serve
Large multi-family property managers with 5,000-50,000 apartment units
Product Offering
AI-powered assistant for leasing and tenant relations with built-in CRM
Unique differentiation
Integrated with large multifamily PMSs like Entrata, Yardi, RealPage, Resman
Key Customer Concerns
Issues with the AI not understanding some basic prospect questions and not replying
Clunky prospect experience
Split focus as the company also serves medical office customers
Example Customer
Bozzuto (National)
Integrations
PMS: Entrata, Yardi, RealPage, Resman
Lockboxes: N/A
Multi-family marketing: Zillow, Apartments.com, Rent.com
Comparison Chart of Rently Alternatives
Finally, we've compiled a comprehensive side-by-side comparison table of Rently and the available alternatives. It breaks down the key features, integrations, add-ons and technical specs.
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