Product Updates: Week 44

Multifamily auto-matching, new message customizations, pipeline improvements, and more.
Oct 29, 2025
Product Updates: Week 44

Between connecting with customers at NARPM National, launching RentEngine AI, and finalizing our Q3 Leasing Data & Trends Report, we somehow managed to ship a full slate of product updates this week.

Here's everything that went live this week:

RentEngine AI

We officially launched RentEngine AI last week, and early adopters are already seeing dramatic improvements in their response times and leasing velocity. This unified conversational AI handles both text and voice interactions, becoming your always-on leasing assistant.

RentEngine Text AI had a significant upgrade.
RentEngine Text AI had a significant upgrade.

What it handles automatically:

  • Answers questions about amenities, pricing, availability, and policies

  • Schedules, confirms, cancels, and reschedules showings

  • Helps renters find homes based on their needs and budget

  • Loops in team members for complex or unique questions

The system is designed to be default-on for new customers with simple toggle controls if you need to adjust settings.

💡 Watch the demo video or reach out to our team to get started.

RentEngine Voice AI can handle multiple complex questions at once.
RentEngine Voice AI can handle multiple complex questions at once.

Automatic Multifamily Property Matching

No more manual linking required. When you activate a unit in a multifamily building, we now automatically match and links it to the correct property based on the address.

Multifamily units are now auto-matched to buildings

You'll see the "Auto-matched" tag appear when editing or activating units, confirming the system has made the connection for you.

Hide Move-in Costs Option

We added a new toggle that lets you hide total move-in fees from your RentEngine listing page. Some managers prefer not to display the full upfront cost immediately—now you have that choice.

Expanded Message Customization

We've opened up many more automated messages for customization, giving you greater control over your prospect communications:

  • Auto-cancellation confirmations

  • Prescreening rejection messages

  • Unit availability notifications

  • Self-guided showing completion messages

  • And several others

Customize your automated messages to match your brand voice
Customize your automated messages to match your brand voice

Navigate to Settings > Communication > Messages to access all the newly customizable templates and match them to your brand voice.

💡

Learn about our Custom Follow-ups feature.

Enhanced Prospect Source Tracking

We completely reorganized the prospect source interface with many more specific categories. This makes it easier to:

  • Track exactly where leads originate

  • Measure marketing ROI by channel

  • Identify your most effective sources

  • Make data-driven marketing decisions

Additional prospect sources have been added to the Command Center
Additional prospect sources have been added to the Command Center

Find the updated options when adding or editing prospects in the Command Center.

Cleaner Leasing Pipeline Kanban

The Kanban board now better reflects actual prospect stages. Prospects marked as "Looking too early" or "Showing Desired" now correctly display in the "New" stage, for example.

The Kanban board now better reflects actual prospect stages.
The Kanban board now better reflects actual prospect stages.

Lockbox Transparency

Every manually generated lockbox code now shows a "Created by" field, making it easy to track who generated codes for accountability and troubleshooting.

Every manually generated lockbox code now shows a "Created by" field
Every manually generated lockbox code now shows a "Created by" field

💡

Read all about lockbox management on RentEngine here.

Waitlist Marketing Expansion

You can now post waitlist properties to Facebook and Craigslist, helping you build your prospect pipeline before units become available. Start generating interest early and have qualified leads ready when units open up.


As always, your feedback drives our development. Let us know what you'd like to see next!

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