New Feature Release: Leasing Intelligence
Today we're so excited to launch of Leasing Intelligence! Available now to all RentEngine users.
Finally, property managers get true end-to-end visibility.
From the new Intelligence tab, you'll have a 360° view of ALL leasing activity. Review your overall performance, identify weak spots and make faster decisions. No more pinching data from 3-4 different tools and combining in a Google Sheet.
I'll highlight my favorite updates, but after reading I encourage you check out your own data in RentEngine
Pipeline Metrics
First up you'll see the Pipeline Metrics table that breaks down leasing performance by property.
Here you can dig into the number of new leads, showings scheduled, showings complete, application sent and the outcome of each application.
Pro-tip: Filter by date range and sub-team in the top-right
Listing Health
In the Listing Health column you'll see how well the property is performing against the RentEngine benchmarks for similar units of that size and type:
If it's getting fewer leads than the benchmark, it's "At-risk"
If it's getting at least as many leads as the benchmark, it's "Healthy"
For At-risk properties, consider updating the pricing and quality of photos.
Pro-tip: Check out the Market Tool to see how competing nearby properties are performing.
Showing Feedback
In the Showings Complete column, hover over the cell to review the Showing Feedback notes.
See More & Export Data
When you're ready to drill into the detailed pipeline for that property, click the arrow next to the address. And to download all this data in CSV format, just click Export in the top-right of the table.
Daily Activity
Monitor the daily activity across your portfolio at every step of the leasing funnel. This is where you'll see trends emerge based on time of week and time of month.
The black line shows the total calls and messages processed by RentEngine.
Conversion Rates & Marketing Channels
Dive even deeper into your data with the Leasing Funnel and Prospect Source.
The Leasing Funnel shows you the conversion rates at each step of the leasing process. And the Prospect Source chart shows which marketing channels are bringing the most leads.
If you're already a RentEngine user, just head to the new Intelligence tab. And if you're curious to see what RentEngine can do for your leasing, reach out!
