Announcing: Market Tool 2.0

Up until now, scattered-site teams have been stitching their rental comps together from multiple sources — one tab for active listings, another for pricing history, a third to guess at how fast the market is moving.

Market Tool puts all of it in one place, inside the RentEngine account you already use to run leasing.

It's free, unlimited, and available to every RentEngine customer today.

We monitor every publicly available rental listing across the United States (active and previously active) then clean and curate that data so you can build accurate comps, defensible pricing, and custom-branded owner reports without leaving RentEngine.

How RentEngine builds accurate rental comps

Most comp tools hand you a single price and ask you to trust it, but we know that no algorithm knows your market the way you do.

Market Tool collects every listing, cleans it, and curates it into a competitive set — then hands the decision to you. You apply your local knowledge: this street's on the wrong side of the highway, that one rented too far back, this one's a nicer block than the subject property. As you add or remove comps, the median price, price range, days on market, and supply-and-demand ratio update in real time.

The result is the most accurate, up-to-date data we can give you.

How to run rental comps in Market Tool

Start from the properties you already manage

Your active RentEngine listings are preloaded with beds, baths, and location, so a comp set builds automatically the moment you select a property. If you need comps for a unit that isn't in RentEngine yet, choose Analyze an off-platform address, enter the address and bed/bath count, and the report generates the same way.

Narrow the set with filters

Filter by distance or zip code, by property type (exclude condos, townhomes, or duplexes to compare like with like), square footage, and by whether you want standalone scattered-site homes or large managed communities. Filter by amenities too (off-street parking and in-unit laundry were the most requested) or exclude them, so a property without a pool isn't measured against ones that have one.

Read the market, not just the median

The report shows the full price distribution: high end, low end, and the median, which tells you where properties are renting once you set the outliers aside. A scatterplot maps asking price against days on market, so you can see whether the high-priced listings are sitting at 40 or 50 days.

The metric most comp tools miss is the supply-and-demand ratio. It compares how many new properties came to market against how many rented in the same period. Above 1.5, supply is outpacing demand and you'll have little pricing power. Below 0.8, you can hold a higher price and expect it to still rent quickly. A ratio of 1 means the market is balanced. It's the clearest read on how aggressive you and your owner can afford to be.

See it on the map

A new map view shows where your subject property sits and where every comp falls around it. Toggle between map and table view at any time — read the comps as a sortable list, then switch to the map to place them.

Click a property in either view to see its features and listing details, then include or exclude it from the set.

Send custom-branded rental owner reports

Once your comp set is dialed in, generate a report carrying your company logo and contact information. Add your own market commentary, or have the AI draft it for you. The report shows the owner exactly which filters built the analysis and the full competitive set behind it.

Send it directly to your owner from RentEngine — their contact information preloads if it's already on file — CC a colleague so replies route back to your team, or download the whole thing as a PDF.

Capture owner leads with a free rental analysis widget

The data isn't only for the properties you already manage. Add the Market Tool website widget to your site as a lead magnet — a "get my free rental analysis" section that collects a prospect's contact and property details, matched to your site's colors and design.

The widget generates the report in the background but doesn't send it automatically. You're notified when the lead comes in, the report's ready for you to review, and you send it when you're ready — with your sales materials attached and the leverage of the analysis in hand. Leads route by email, so they connect to LeadSimple or any owner CRM you run.

Market Tool API for rental market data

A Market Tool API ships with the launch for most use cases, so you can pull market data into your other workflows and get notified when new data lands. Access is limited to protect the data, with some usage caps to prevent abuse.

How to access Market Tool

Market Tool is live now for every RentEngine customer, free and unlimited. Log in and and navigate to it on the menu.

Catch up on a live walk-through of Market Tool here. If you any questions, feel free to reach out via the Chat.