Introducing the Q1 2025 Leasing Report for Scattered-Site Property Managers
Most available leasing data today focuses on large multifamily buildings or broad rent growth trends. As operators ourselves, we saw a clear gap in operational leasing benchmarks for scattered-site property managers.
This report was built to focus on actionable operational data like days on market, lead volume, conversion rates, and scheduled showings. The goal is to help property managers and owners better understand how their leasing performance compares within this unique segment of the market.
We compiled this first report using anonymized data from RentEngine users between January 1 and March 31, 2025. These users manage between 100 and 5,000 doors and represent a wide sample of scattered-site operations.
This is the first edition and we’re looking forward to tracking how these numbers shift over time.
Key findings in the Q1 report
Days on Market (DOM) remains the primary leasing metric, but segmented DOM reveals deeper insights. This quarter, listings offering self-guided showings leased approximately 2 days faster on average.
Response time and ease of scheduling are the biggest factors influencing lead-to-showing conversions. Top-performing teams successfully schedule over 50% of their leads for showings by prioritizing fast follow-ups and simple scheduling options.
Zillow remains the top source for both lead volume and lead quality, driving over 60% of signed leases. In general, leads from listing sites outperform those who call or text directly.
Most renter leads come in outside of standard business hours, with 43.2% arriving during evenings, early mornings, and weekends.
We’ll be publishing these reports quarterly, tracking key trends and benchmarks to help scattered-site operators stay informed and competitive.
