Announcing: RentEngine Applications

For the last 16 months, we've been building and testing Rental Applications with a tight group of alpha and beta users.

The results have been remarkable.

By integrating Rental Applications into their existing RentEngine workflows, teams are seeing:

• 25% higher conversion rates (lead-> application)

• 14 hours faster processing (submitted -> approved)

• No more switching between tabs and tools for leasing

Now, RentEngine Applications is available to all users.

We already process over 1,000 applications per month, run background checks in all 50 states, and verify tens of millions of dollars in monthly income. RentEngine Applications have been battle-tested by top leasing teams for over a year.

The problem: your leasing workflow is split across three platforms

Right now, most property managers run their leasing operation across multiple disconnected tools. A prospect finds your listing in one platform. They schedule a showing and get follow-ups via text and call through RentEngine. Then, when it's time to apply, you send them somewhere else with a different platform, login, phone number, and branding.

This is the problem we set out to solve.

With RentEngine applications, the handoff disappears. The prospect stays in one experience from first inquiry to submitted application. Your team stays in one platform to manage leads, showings, communication, and applications.

What All 3 Realty saw after consolidating with RentEngine

All 3 Realty manages over 900 doors across Georgia and Alabama. Before RentEngine, their leasing, showings, communication, and applications all lived in separate platforms.

After consolidating everything into RentEngine, the results were immediate.

"It's streamlining three different things into one.The conversion rate is higher, like 100% higher."

— Kayla Sharp, Director of Property Management, All3Realty

They doubled their application volume. When prospects stay in one familiar platform from listing to approval, more of them actually finish and submit. The consistent experience reduces drop-off between stages.

Applications are processed the moment they're submitted. Robin Maddox, All 3 Realty's Resident Experience Specialist, can review and act on an application as soon as everything is in. There's no waiting on an external system to sync data back.

No more chasing missing documents. RentEngine automatically follows up with applicants for missing income docs, references, and incomplete sections. Robin's team stopped spending time on manual follow-up emails and texts.

Fraud prevention in high-risk markets. In Montgomery, Alabama where fraud is common, All 3 Realty saw an unexpected benefit. ID and income verification through RentEngine catches issues before they reach the leasing team. OCR-based document verification flags signs of forgery and tampering automatically. And because the entire process runs through one branded platform, prospects stopped questioning whether the application was legitimate.

Best-in-class tenant screening

Credit, criminal, and eviction reports

Background screening runs through TransUnion and Asurint. 97% of reports return in under two minutes.

Most folks don’t realize that some counties don’t digitize their court records. So in those cases, our partners actually go to county courthouse to pull the criminal records.

Income verification with active fraud detection

Applicants securely connect their bank account, link their payroll provider, or upload income documents directly. Every document is verified and extracted through OCR trained on thousands of real bank statements and paystubs.

The system extracts the information your team needs to make a decision: pay period, gross and net pay, income consistency, deposits and withdrawals. It then cross-references this data against the applicant's personal information — name, employer, declared income.

If a document shows signs of fraud or tampering, the system flags it as Low or High Risk and shows you exactly where the issue is in the document. Your team sees the extracted data and the fraud assessment side by side, without opening a single PDF.

ID and selfie verification

ID and selfie verification establishes a ‘Secure Chain-of-Record’ from the very start of the application. The selfie matches the ID. The ID matches the screening report. The screening report matches the income documents.

Reference checks, done for you

RentEngine reaches out to the landlord and employer references by text message and email, following up persistently.

But when an applicant submits their application, RentEngine also texts them a secure link and says: bring this to your landlord. The landlord then fills it out because the tenant asked, not because an email arrived from a company they've never heard of.

Before the landlord can submit, they complete two-factor authentication to verify their identity.

RentEngine follows up with the applicant automatically until every reference is completed. Your team doesn't send a single follow-up message. Completion rates are significantly higher because the prospect owns the process.

The same flow applies to employer references with verified questionnaires with identity checks on the person filling them out.

Automation that eliminates manual work

Stage-based follow-ups

If an applicant starts but doesn't finish, RentEngine follows up via text automatically. The follow-ups are targeted based on the prospect’s stage in the application for best results.

Time-based application fee discounts

After a showing, you can automatically offer a discount on the application fee if the prospect applies within a set window — for example, $20 off if they apply within an hour. This is configurable per property and runs automatically after each completed showing.

RentEngine AI handles application questions

With applications in the same system, RentEngine AI now responds to application status questions, reminds applicants to submit missing documents, follows up on pending co-applicants, and answers common questions about the process via text and call, in the same system that the prospect has been communicating with since their first inquiry.

The applicant experience

Custom branding throughout

The entire application experience carries your company's branding and colors. From listing to showing to application, the prospect sees one consistent experience.

Mobile-optimized and saves progress

Every page of the application is built for mobile conversion. Applicants save progress automatically and pick up where they left off.

Custom questions and document uploads

Add your own screening questions and require specific document uploads as part of the application. If your company needs proof of renter's insurance, a pet vaccination certificate, or any additional documentation, you can build that into the flow.

Dedicated applicant support

Our dedicated phone support line helps applicants 7 days a week with any technical questions.

Syncs to your PMS and fully open by API

When you approve an application in RentEngine, the applicant data syncs back to your property management software so you can start the lease immediately. No copying names, re-entering income figures, or toggling between tabs to transfer information manually.

Beyond the PMS sync, all of your application data is available through RentEngine's open API. Push application data to other tools in your stack, get notified by webhook when a new application comes in, and build additional reporting or analysis on top of your application data.

End-to-end reporting is only possible with one platform

When your applications live in the same platform as your leads and showings, you get reporting that's impossible with separate tools.

RentEngine Intelligence now includes the full application conversion funnel: from started to submitted to approved. Processing time tracking by step and approval rates across your portfolio.

Get started

Rental applications are available now for all RentEngine customers. Your team is already on RentEngine, adding applications takes minutes.